Google is preparing the Middle Eastern launch of its Hotel Finder search tool that will allow hotel guests to search for available hotels and compare room rates instantly.
Already available through Google’s international sites, the US based search company is in the process of localising the service for the Middle East so that it is readily available on regional Google pages. However, the service will not currently allow users to make a direct booking, instead directing them to the booking pages of the relevant hotel company or online travel agent (OTA).
During a recent interview with Hotelier Middle East, Google industry head for travel Nigel Huddleston said: “We have started to develop our own products into the travel space, in terms of hotel finder and flight search. Now the booking is still through a third party and when you click a button you’ll go through to that company’s booking site…
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