The Hills Are Alive With the Sound of Bollywood

From Smithsonian Magazine by Jackie Mansky:

“Julie Andrews may have famously sung and spun in the Swiss Alps, but towering 10,600 feet in the air, one of the most famous “hills” in Switzerland is alive with the sound of Bollywood music.

 On Mount Titlis, life-size cut outs of Kajol and Shahrukh Khan from the runaway hit Dilwale Dulhania Le Jayenge (more commonly referred to as DDLJ), are displayed in an open-air café fittingly called “Bollywood.” The power couple—posing among the snow-capped scenery—symbolizes the enduring legacy of the Mumbai film industry, which has been doing “cut-to” shots to Switzerland for more than 50 years.

If Bollywood and Alpine landscapes seem like a weird pairing, it may be time to reconsider. It turns out that Bollywood has a long legacy in Switzerland. In the past two decades, more than 200 Bollywood films have been filmed there, and more honeymooners and travelers than ever come from India, as DNA India reports. Many go on packaged tours dedicated to finding the locations where iconic Switzerland shots were filmed. DDLJ, the quintessential Bollywood film with a Swiss connection, is one of the most popular films to be found on the so-called “Bollywood Trail.” ”


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