Portrayal of Women in the world of Media and Advertisement: A Critique


 In recent years advertisers and media have received criticism from a wide variety of sources concerning the manner in which women are portrayed in mass media and advertisements. The critics state that the women shown in ads are too often “only housewives”, stupid or incompetent; dependent on men; decorative or sex objects; passive; and not involved in making major decisions (Advertising Age, 1975). Studies indicate that nearly three-quarters of all female characters as shown in advertising and media, are underweight, and those that are overweight are often the subject of comments or jokes about their bodies made by male characters. The use of body doubles for actresses who have less than idealized body proportions is thought to contribute to unrealistic expectations both men and women have about women’s bodies. Women of average or normal appearance feel inadequate or less beautiful in comparison to the overwhelming use of extraordinarily attractive women…

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How to Develop Life Long Learning Communities? ……….. Some Ideas


Learning continues life long, deliberately or undeliberately/unintentionally. But the challenge is to incorporate formal learning into lifelong learning communities always imparting solutions and satisfying queries as and when required, enlarging the access of institutions imparting learning of any level and kind without boundaries. Creating critical thinkers and expectations of continuous learning requires highly credible resources to be available, easily found, and recognized for their quality among the abundance of information propagated so freely on the Web. Promising initiatives and continually evolving services are the crying need that would provide scholars and learners the unfettered ability to create, access, and use knowledge on a global scale.

There is a need for a more structured approach to develop lifelong learners and doing a better job at providing them with resources than most theological and religious educators have done in the past. Developing lifelong learners among students is an important aim; however, it…

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Does Our Education Really Educate Us ??

“Teen shoots many at school, 15 killed”, “School student stabs teacher”,“ Four College students abducted for forgery, made billions by fraud”, “High school students made MMS of classmate, arrested”, “Engineering student hacks reputed MNC’s account”

Such headlines aren’t a surprise when we pick up the morning newspaper and this phenomenon doesn’t confine to a specific culture/society or environment. It is global. What’s that which makes these happenings take place in such plenty? Why does our education system more and more failures to actually educate the generation? What’s injecting this ascending hazard among mid-education young fellows? What is that which proclaims so called education process a fatal fiasco? Where did moral shaping and strong character building extinguished from education process which happens to be the mightiest tool of socialization? Where do we need to plaster? Please share your concerned views and healing remedies.